Alex Fujisaki

Alex Fujisaki has extensive experience in marketing data science and analytics, currently serving as Gerente Marketing Data Science & Analytics at Banco Santander since June 2016. In this role, Alex developed and implemented methodologies for resource allocation in media and marketing based on quantitative analyses and statistical modeling of performance data. Previous expertise includes coordinating market intelligence and distribution efficiency, as well as serving as an analytical CRM consultant at Grupo Santander Brasil, focusing on sales potential identification and strategic reporting. Earlier positions at Banco Santander and Banco Itaú involved pricing strategies for loan products and process improvement studies, respectively. Alex holds an MBA in Finance from FIA - Fundação Instituto de Administração, a Master's degree in Statistics from USP - Universidade de São Paulo, and a Bachelor's degree in Statistics from Universidade Estadual Paulista Júlio de Mesquita Filho.