Catalina Parra

Catalina Parra is a seasoned market research and customer insights professional with extensive experience across various sectors, including consulting, social impact, climate, sustainability, and brand strategy. Currently serving as the Market Research & Customer Insights Manager at Santander, Catalina has previously held significant roles at Boston Consulting Group as a Market Research Manager, Kantar as a Market Research Account Manager, and Menta Paletería Artesanal as an Entrepreneur. Expertise spans developing comprehensive research projects, fostering client relationships, mentoring teams, and conducting impactful analyses to inform strategic decisions. Catalina holds a Master's degree in International Business from the University of Florida and a Bachelor's degree in Business Administration from Universidad de Los Andes.