Inés Pardo

Inés Pardo is an accomplished marketing and public relations professional with extensive experience in influencer marketing and strategic communications. Currently serving as VP & Digital Influencer Marketing for Heineken at Band of Insiders since February 2024, Inés leads influencer marketing efforts, acting as a thought leader and strategic advisor. Previously, Inés held the role of Public Relations & TAM Manager at Warner Bros. Discovery from November 2021 to January 2024, where responsibilities included developing communications strategies for General Entertainment Latam content. Inés's career also includes significant positions at Eureka&Co., Area Comunicación Global, TVP Mercadotecnia, Grupo Reforma, By Power, and Young & Rubicam, showcasing a diverse skill set in account management, campaign development, and creative strategy across various industries. Inés holds a degree in Communication from Universidad Iberoamericana, Ciudad de México.