Banff & Lake Louise Hospitality Association
Sarah Pearson is an accomplished Communications and Government Relations Strategist with extensive experience in the hospitality and tourism industry. Currently, Sarah serves at the Banff & Lake Louise Hospitality Association since May 2024, following a decade-long role as the Director of Marketing at SkiBig3 from November 2014 to March 2024. Prior experience includes the position of Manager of Public Relations for Fairmont Hotels & Resorts in 2014, overseeing communications for prestigious properties such as the Fairmont Banff Springs and Chateau Lake Louise. Sarah's background also includes serving as Sales & Media Relations Manager at CMH Heli-Skiing and Communications Manager at Achilles Media. Sarah holds a Bachelor of Arts degree in Hospitality and Tourism from Ryerson University, earned between 1986 and 1990.
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Banff & Lake Louise Hospitality Association
The Banff & Louise Hospitality Association (BLLHA) is a powerful advocate for the accommodation, food & beverage and tourism sectors. Since 1974, BLLHA has been helping the tourism industry work toward common political and economic interests that will benefit the communities of Banff and Lake Louise as a whole.