Marta Armijo Nistal

Marta Armijo Nistal is a seasoned marketing professional with extensive experience in brand management, e-commerce, and public relations across prestigious companies. Currently, Marta serves as Global Head of Brand Management at Bang & Olufsen since February 2021, overseeing marketing and PR for the Iberia region. In academia, Marta is a professor in the Luxury Management MBA program at EAE Business School since October 2021. Previous roles include E-Retail & CRM Manager at LVMH Fragrance Brands, where responsibilities included managing digital projects for Givenchy and Kenzo, and Group Marketing Manager at KENZO Mode, leading the marketing team to enhance brand performance. Marta's marketing career began at Benefit Cosmetics, contributing to significant accolades and brand launches. A solid educational background complements Marta's practical experience, with degrees including an MBA in Fashion Business from ISEM and a Digital Power MBA from thePower.