Banijay Rights
Pertash Koul is currently the Vice President - Asia Sales at Banijay Rights since March 2023. Prior to that, they worked as DGM Commercial at Eros Media World PLC, Senior Manager of Content Acquisition at Lionsgate, and Manager - Central Commercial at Viacom18 Media Private Limited. They also have experience as an Assistant Manager at Sony Pictures Networks India (SPN), Co-Founder at Hoodoo.in, Senior Planning Executive at Grey Group, and Marketing Manager at DY Works. Their educational background includes a PGDM(C) in Brand Management from Mudra Institute of Communications and a Bachelor of Technology in Computer Science from Thapar Institute of Engineering & Technology.
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Banijay Rights
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Leading independent global distributor, Banijay Rights, represents a world-class, multi-genre portfolio of over 88,000 hours of standout programming. Leading distribution for the largest international creator and producer, Banijay, the division handles the exploitation of some of the planet’s best scripted and non-scripted brands. Representing quality, excellence and experience in the business of linear and non-linear television and ancillary activity across all platforms, Banijay Rights’ catalogue encompasses a host of top titles from Banijay’s 120+ in-house labels, and a number of third-party producers, spanning drama, comedy, entertainment, factual, reality, family, formats and theatrical. Delivering high-quality IP, which was born locally and travels globally, the distributor offers the best stories told the best way. Its landmark brands include Survivor, Big Brother, MasterChef, Temptation Island, Grantchester, Extreme Makeover: Home Edition, Deal or No Deal, Versailles, Biggest Loser, Home and Away, Money Drop, Mr Bean and Black Mirror. Built on independence, creative freedom, entrepreneurialism and commercial acumen, Banijay Rights operates under the direction of Chief Executive Officer, Cathy Payne.