Juan Carlos Cedeño

Juan Carlos Cedeño has a diverse work experience spanning over two decades. Juan Carlos has held various roles in different companies in the marketing and sales field. Juan Carlos started their career at American Airlines in 1998 as a Lead Security Agent and International Security Coordinator. Juan Carlos then transitioned to a Market Development Analyst role at the same company in 2000. In 2006, they joined LATAMEL as a Business Analyst Senior. Moving forward, they joined Telefonica Panama in 2010, where they held several positions including Expert in Marketing Intelligence, Expert in Mobile Postpaid Products, Manager of Marketing SVA, Data & Internet, and Manager of Marketing SVA, Data, Internet & Prepaid. In 2017, they joined Cable & Wireless Panama as Vice President of Marketing, a role they held until 2019. Currently, they are serving as the Director of Marketing and Digital Sales at Banistmo, starting in December 2019.

Juan Carlos Cedeño's education history is as follows:

- From 1999 to 2004, Juan Carlos Cedeño attended Universidad Latinoamericana de Ciencias y Tecnologia and obtained a degree in Commercial Engineering.

- In 2007 and 2008, Juan Carlos Cedeño pursued a diploma in Global Managerial Skills at San Diego Global University.

- In 2013, Juan Carlos Cedeño completed a diploma in Project Formulation, Evaluation, and Management at Universidad Tecnológica de Panamá.

- In 2013 and 2014, Juan Carlos Cedeño pursued a postgraduate degree in Managing the Digital Telco at UPC School (Universitat Politècnica de Catalunya).

- In 2015, Juan Carlos Cedeño completed a specialization in Strategic Management of Innovation at UC Irvine.

- In 2020 and 2021, Juan Carlos Cedeño pursued an Executive MBA degree in Marketing Management and Direction at Formato Educativo Escuela de Negocios.

In addition to their formal education, Juan Carlos Cedeño has acquired several additional certifications. These include certifications in political consulting with a mention in electoral marketing, consulting in business plans and models, SEO fundamentals, starting from scratch in SEO, online course in Google Ads, marketing specialization for countries, digital marketing for businesses, and various LinkedIn certifications in market research foundations, customer behavior, UX research, UX design, product management, and design thinking.