Banistmo
Juan Carlos Cedeño has a diverse work experience spanning over two decades. Juan Carlos has held various roles in different companies in the marketing and sales field. Juan Carlos started their career at American Airlines in 1998 as a Lead Security Agent and International Security Coordinator. Juan Carlos then transitioned to a Market Development Analyst role at the same company in 2000. In 2006, they joined LATAMEL as a Business Analyst Senior. Moving forward, they joined Telefonica Panama in 2010, where they held several positions including Expert in Marketing Intelligence, Expert in Mobile Postpaid Products, Manager of Marketing SVA, Data & Internet, and Manager of Marketing SVA, Data, Internet & Prepaid. In 2017, they joined Cable & Wireless Panama as Vice President of Marketing, a role they held until 2019. Currently, they are serving as the Director of Marketing and Digital Sales at Banistmo, starting in December 2019.
Juan Carlos Cedeño's education history is as follows:
- From 1999 to 2004, Juan Carlos Cedeño attended Universidad Latinoamericana de Ciencias y Tecnologia and obtained a degree in Commercial Engineering.
- In 2007 and 2008, Juan Carlos Cedeño pursued a diploma in Global Managerial Skills at San Diego Global University.
- In 2013, Juan Carlos Cedeño completed a diploma in Project Formulation, Evaluation, and Management at Universidad Tecnológica de Panamá.
- In 2013 and 2014, Juan Carlos Cedeño pursued a postgraduate degree in Managing the Digital Telco at UPC School (Universitat Politècnica de Catalunya).
- In 2015, Juan Carlos Cedeño completed a specialization in Strategic Management of Innovation at UC Irvine.
- In 2020 and 2021, Juan Carlos Cedeño pursued an Executive MBA degree in Marketing Management and Direction at Formato Educativo Escuela de Negocios.
In addition to their formal education, Juan Carlos Cedeño has acquired several additional certifications. These include certifications in political consulting with a mention in electoral marketing, consulting in business plans and models, SEO fundamentals, starting from scratch in SEO, online course in Google Ads, marketing specialization for countries, digital marketing for businesses, and various LinkedIn certifications in market research foundations, customer behavior, UX research, UX design, product management, and design thinking.
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Banistmo
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En Banistmo queremos construir una nueva forma de hacer banca, que se diferencie por tener personas cálidas, cercanas y respetuosas, que nos permitan cumplir con nuestro propósito de ser los mejores aliados en la realización de sueños y acompañar proyectos de vida. Sabemos que esto será posible gracias al talento humano, porque vemos en nuestros colaboradores personas con capacidad de servir al otro, con grandes cualidades de trabajo en equipo, sensibles a las necesidades de los demás, que les interesa construir relaciones duraderas basadas en la confianza y que los motiva ofrecer experiencias gratas y memorables con los grupos de interés. Banistmo es un banco que cuenta con la solidez del Grupo Bancolombia, una entidad financiera latinoamericana con 140 años en el mercado, presencia en diez países y diez millones de clientes, que tiene el firme propósito de construir una Banca más Humana en la que nos emocionemos por convertir sueños en realidades. Para lograr ese propósito, nos hemos propuesto atraer el talento de personas que viven en Panamá y que nos ayuden a caminar juntos para que hagamos la diferencia. Si cumples el perfil y crees que puedes ayudarnos a una nueva forma de hacer banca, te invitamos a que nos envíes tu hoja de vida a empleos@banistmo.com