Natasha Purnomo is a Product Owner at PT Bank Central Asia Tbk (BCA) since January 2024, previously serving as a Senior CX Designer at WIZ.AI from March 2022 to December 2023, where significant contributions included enhancing customer experience workflows and managing complex projects with key accounts. Natasha has experience in AI talkbot development, delivering a high return on investment through data-driven solutions, and has worked on various international projects across multiple industries, including banking and e-commerce. Prior roles include an AI CX Designer at VALLUM Indonesia, a product specialist involved in company development and launch, and an internship in architectural and interior design with HOMEDECO Arsitektur Solusi. Natasha holds a Bachelor of Architecture from Universitas Tarumanagara and completed additional education at RevoU in 2023.