Sahfi Khalila

Sahfi Khalila is a seasoned product researcher with extensive experience in the banking and financial sectors, currently serving at PT Bank Multiarta Sentosa Tbk as part of the Digital Product & Innovation team. Responsibilities include evaluating business opportunities and ensuring digital transformation aligns with user needs in the merchant and retail segments across Indonesia. Sahfi has a background in freelance research and design, providing insights for brand development and product strategy, and has worked for notable companies like Moladin, Amar Bank, and KoinWorks, focusing on user experience and product growth. Sahfi's academic foundation is a Bachelor of Science in Psychology from the University of Indonesia.