Cynthia Lai

Cynthia Lai is an accomplished professional with extensive experience in marketing and business partnerships. Currently serving as the Head of Business Partnerships and Marketing for Emerging Business at OCBC since January 2021, Cynthia focuses on developing strategic business partnerships and leading marketing initiatives to enhance brand awareness. Previous roles include heading marketing and customer care functions at CFS, where innovative restructuring drove sustainable growth, and leading various insurance operations to improve efficiency. At HSBC, Cynthia contributed to digital engagement and marketing management, launching significant campaigns and first-in-bank solutions. Cynthia holds multiple advanced degrees, including an MBA from CUHK Business School and a Master of Science in Sustainable Development from the University of London, complemented by specialized qualifications in law and digital business from prestigious institutions.