Lin Yang

Lin Yang is a seasoned market research professional with extensive experience in customer insights and brand performance. Currently holding the position of Senior Market Researcher at the Bank of New Zealand since July 2021, Lin has previously served as Customer Insights Manager at Heritage Bank, where responsibilities included leading the Voice of Customer program and developing segmentation frameworks. Earlier roles include Research Manager at ANZ, where Lin managed customer research panels and executed text analytics models, and Customer Insight Analyst at TOWER, focusing on brand performance and competitor intelligence. Lin's career began at Tourism New Zealand, supporting marketing research initiatives. Lin holds a Master of Arts in Mass Communications from the University of Canterbury and a Bachelor of Arts in Chinese Language and Literature from Sichuan University.