Lilibeth Herrera

Lilibeth Herrera is an experienced professional in product management, currently serving as Gerente de Productos at Banplus Banco Universal C.A since May 2018, where responsibilities include designing and developing new products and services in alignment with the VP of Channels and Innovation to enhance market share. Prior to this role, Lilibeth held a similar position at Banco de Venezuela starting in January 2008, focusing on the management and coordination of product and service modifications in accordance with established business strategies and regulatory frameworks. Lilibeth holds a degree in Business Administration with a focus on Material and Financial Resources from Universidad Nacional Experimental Simón Rodríguez and has participated in the 32nd International Financial Marketing Congress in Buenos Aires.