Larastika Oktavianti

Larastika Oktavianti is a seasoned professional in digital marketing and analytics, currently serving as the Jenius Portfolio & Activation Lead at PT Bank BTPN Tbk since August 2020. Previously, Larastika held significant roles at Bank OCBC NISP as a Digital Marketing & Analytics Strategist, and at PT Bank BTPN Tbk as a Jenius Digital Media Manager, where the focus was on online customer acquisition and digital media optimization. With a robust background in digital strategy and operations management, Larastika has also led teams at Growinc Group Indonesia and MEC Indonesia, specializing in media distribution, digital planning, and campaign execution. Larastika's academic foundation includes a Bachelor's degree in Information Technology from BINUS University.