Luz Elena García

Luz Elena García has a strong background in brand management and marketing. Luz Elena most recently worked as a Brand Manager at Bankaya, starting in 2022. Prior to that, they were a Brand Strategy Manager at Canasta Rosa from 2021 to 2022, where they led communication and marketing campaigns and was actively involved in B2B sales. From 2020 to 2021, Luz Elena served as a Marketing Manager at Barrio México, where they focused on user experience, customer support, and branding. Before that, they were a Corporate Marketing Communications Manager at Grupo SANFER México in 2020, where they focused on strategic management marketing for various companies within the group. In 2019, they worked as a Merchandising and Product Director at KARPLACE BY KARLO, where they developed brand strategies and managed client relationships. Prior to that, Luz Elena was the Operations Director (COO) at KARLO from 2018 to 2020, overseeing daily operations and identifying opportunities for improvement. Luz Elena began their career in 2015 as a Marketing Manager at Infiniti Motor Company Ltd. and in 2014, they worked as an Executive Account at Lucky Ideas, where they monitored projects and acted as a liaison between clients and the advertising agency.

Luz Elena García's education history includes various programs and degrees in the fields of business, personal development and management, and communications, advertising, and public relations.

In 2018, Luz Elena completed the "Introduction to Business Management" program at IDEM programa en convenio con el IPADE.

In 2016, they obtained a diploma in Personal Development and Management from Pi Factor Humano.

From 2010 to 2014, they pursued a Bachelor's degree in Communications, Advertising, and Public Relations at Universidad Panamericana.

Additionally, Luz Elena has obtained several certifications. In April 2022, they completed the "Curso de Content Marketing" at Platzi. In March 2022, they also completed the "Curso de Estrategia y Creación de Contenido Digital" and the "Curso de Storytelling" at Platzi. In February 2022, they completed the "Audiocurso Historia de la Publicidad" at Platzi. Furthermore, in September 2021, they obtained a certification in Inbound Marketing from HubSpot Academy.