Tara Kelly

Tara Kelly is an experienced marketing professional with a strong background in brand development and loyalty marketing. Currently serving as the Marketing Manager for Brand & Loyalty at Sandman Hotel Group from July 2023 to June 2025, Tara focuses on loyalty marketing initiatives, including acquisition strategies and engagement across digital touch points. Previous roles at Sandman Hotel Group include Senior Marketing Specialist and Marketing Specialist, where Tara specialized in campaign development and content strategy. Earlier experience includes positions as Retail Marketing Executive at Ladbrokes Coral and Sales Assistant at Dunnes Stores, Jane Norman, and River Island. Tara holds a Master's degree in Marketing from Trinity College Dublin and a Bachelor's degree in Communication and Media Studies from Dublin City University.