Guillermo Bruyel

Guillermo Bruyel is an experienced Digital Transformation and Innovation Manager at Bankinter, specializing in customer acquisitions through digital channels and the development of online decision systems leveraging Big Data technology. Previously, Guillermo served as Director of Internet Bankintercard, focusing on customer solutions, experience, analytics, marketing ROI, and multichannel performance. Prior roles include Prepaid Manager at PayPal, Affinity Credit Card Leader at GE Capital, and project leader for personal loans and credit cards. Guillermo's academic background includes various degrees in business, management, and e-business from Ulster University and Universidad de Valladolid, along with executive programs specializing in digital banking and innovation.