Lorena Villarreal Torres

Lorena Villarreal Torres has accumulated a diverse range of work experiences throughout their career. Lorena'smost recent role was as a CRM & CX Director at Banregio, a position they have held since December 2020. Prior to that, they served as the Salesforce CRM Deputy Director at Banregio from January 2018 to December 2020. Lorena also worked as the Design Innovation Deputy Director at Banregio from August 2015 to January 2018. In this role, they led innovation teams and facilitated cross-functional collaboration to drive sustained long-term growth.

Before their time at Banregio, Lorena was the Business Development Manager at Binbit from May 2014 to August 2015. Lorena identified and pursued opportunities for campaigns, services, and distribution channels to increase sales and profits. Lorena also served as Binbit's Brand Manager from May 2013 to May 2014, where they managed mobile content sales and distribution in Latin America and designed marketing and advertising strategies.

In addition to their roles at Banregio and Binbit, Lorena worked as a Customer Strategy Consultant at Sintec from March 2012 to May 2013. Lorena also held the position of Online Marketing Executive at Binbit from October 2011 to March 2012.

Lorena has diverse experiences beyond the corporate world as well. Lorena worked as a Professor at CEDIM México from July 2011 to December 2011, where they shared their expertise with students. Lorena also gained valuable experience as a Product Marketing Intern at Sony Electronics from September 2010 to February 2011. Furthermore, they served as a Research Affiliate at ITESM Campus Monterrey from August 2009 to July 2010.

Overall, Lorena Villarreal Torres has a strong background in CRM, CX, innovation, business development, marketing, and research. Lorena'scareer trajectory demonstrates their ability to adapt and excel in various roles within different industries.

Lorena Villarreal Torres holds a Master's degree in Business Administration from EGADE Business School, which they completed from 2009 to 2011. Lorena also obtained a Master's degree in Innovation and Technological Entrepreneurship from Tecnológico de Monterrey from 2011 to 2012. Prior to their Master's degrees, Lorena completed a Bachelor of Science degree in Industrial Design from Tecnológico de Monterrey, which they pursued from 2004 to 2009. Lorena also possesses a certification as a Salesforce Certified Associate from Salesforce, acquired in the year 2023.