Hernán T.

CX & Marketing Strategist at baobab soluciones

Hernán T. is a skilled CX & Marketing Strategist currently working at Baobab Soluciones since February 2023, where significant contributions include enhancing retention rates by 20% and improving social media engagement by 30% through customer-centric marketing campaigns. Hernán also serves as an Adjunct Professor and Mentor at IE Business School since September 2022, guiding students in their personal and professional development. Previous experience includes similar roles focused on lead generation and brand awareness at IE University Lifelong Learning and experience design projects at Museo del Palacio de Bellas Artes, where innovative strategies were implemented to boost visitor engagement. Hernán's academic background includes a Master in Customer Experience and Innovation from IE University and degrees in Industrial Design and Strategic Design from prestigious institutions, complemented by courses in UX Design and Entrepreneurship.

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