Siddharth Shetty

Siddharth Shetty is an accomplished professional with significant expertise in business analytics and category management. Currently serving as Assistant Vice President and Senior Manager of Business Analytics at BARC India since December 2019, Siddharth has collaborated closely with senior management to develop business strategies for major TV broadcasting channels. Previously, Siddharth held the position of Senior Functional Consultant in Data Analytics and Business Intelligence at Mindtree, where the focus was on creating a comprehensive consumer data platform for a leading global fashion company. Siddharth's diverse experience includes leading analytics teams at General Mills, managing category and shelf management for major retailers, and earlier roles at Tata Consultancy Services and PCS Technology Ltd., where Siddharth gained valuable insights into process optimization and implementation. Siddharth holds a PGDM in Marketing from Xavier Institute of Management and Entrepreneurship and a BE in Electronics and Telecommunication from the University of Mumbai.