Research and Analytics

The Research and Analytics team at BARC India is responsible for interpreting vast volumes of TV viewership data to provide actionable insights for broadcasters and advertisers. This team ensures the accuracy and reliability of BARC's measurement system by applying advanced research methodologies and cutting-edge analytics. They collaborate across functions to produce granular, minute-by-minute reports, helping stakeholders optimize content and ad strategies, ultimately driving efficiencies in the media ecosystem.