Aurora Morales

Aurora Morales possesses extensive experience in business consulting, particularly in strategy and innovation, currently serving as a Business Advisor at Barcelona Activa since June 2010. In this role, Aurora provides advice, assessment, training, and develops programs for SMEs and self-employed individuals. Prior to this, Aurora worked as a Business Development Specialist, supporting approximately 55 young tech-based companies and leading projects to enhance innovation capabilities. Aurora's earlier experience includes serving as an Innovation and Strategy Consultant at Bax & Willems Consulting Venturing, where key clients included Volkswagen Group Research and the European Commission. Aurora's foundational roles include positions in risk management, quality engineering, and process engineering across various industries. Aurora holds multiple qualifications, including an Executive Programme from EADA Business School, specialization courses in urban planning from Universitat Oberta de Catalunya, and a postgraduate course in Creativity Management from Universitat Politècnica de Catalunya.