Maureen E. Fyke

Maureen E. Fyke, M.B.A. has extensive experience in marketing and business development. Maureen E. currently holds the position of Director of Marketing and Business Development at Barclay Damon LLP since 2017. In this role, they lead the development and implementation of firm branding, public relations, and marketing strategies.

Prior to their current role, Maureen worked at Mattel from 2005 to 2017 as a Senior Manager of Global Consumer Insights. Maureen E. conducted complex research and used consumer insights to advise senior brand leadership in strategic planning and product innovation.

From 2004 to 2005, Maureen was an Associate at Goodman&Company, where they led research, online business transformation strategy, and marketing strategy development for tech-enabled direct marketing clients.

Earlier in their career, they worked as a Senior Manager of Market Research at Rich Products Corp. from 2002 to 2004 and as a Manager of Account Planning at Answerthink from 2000 to 2002. Maureen E. also served as a Brand Director at DiMassimo Goldstein (DIGO) from 1999 to 2000.

From 1992 to 1999, Maureen worked at Interpublic Group (IPG) in various roles, including VP Account Planning Supervisor and VP Brand Experience Supervisor. Maureen E. worked on accounts such as J&J, Unilever, Motorola, Sara Lee, and Aetna.

Maureen started their career in 1991 as an Assistant to the Vice-President at David Kratz & Company.

Throughout their career, Maureen has demonstrated expertise in marketing, consumer insights, strategic planning, and brand management.

Maureen E. Fyke, M.B.A., obtained their Master of Business Administration degree from St. Bonaventure University in 2015. Prior to that, they pursued their Bachelor of Science degree in Business Administration/Marketing from Seton Hall University, where they completed their studies from 1987 to 1991.