Bethany McKelvey

Bethany McKelvey is an accomplished professional with extensive experience in product management and digital marketing. Currently serving as Vice President and Innovation Product Manager at Barclays since April 2017, Bethany oversees the travel co-branded card program, focusing on portfolio acquisition, engagement, and retention. Previous roles include Assistant Vice President for Co-Brand Partnerships and Digital Community Manager at Barclays, where responsibilities included managing channel marketing strategies and promoting Barclays Premier League sponsorship. Earlier experience includes serving as an Associate Media Planner at Publicis Health Media, coordinating cross-channel planning and optimization for media campaigns. Bethany holds a Bachelor’s Degree in Advertising, Public Relations, and Applied Mass Media Communication from the University of Delaware and graduated from Ursuline Academy.