Roy Ramdarshan

Roy Ramdarshan has extensive experience in digital marketing and commercial strategy within the financial services sector. Currently serving as the Head of Digital Acquisition & Commercialisation at Barclays, Roy drives client acquisition and optimizes existing customer engagement to enhance commercial success. Previously, as Head of Digital and Marketing Europe at FLEETCOR, Roy was instrumental in unifying digital strategies across multiple brands and leveraging data to fuel growth. Roy's tenure at NatWest Group, Citi, and American Express further solidified expertise in developing marketing strategies that generate revenue and enhance customer experiences across diverse global markets. Roy holds a BA in Business Studies from the University of Westminster.