Samantha Meazey

Head Of Customer Engagement And Activation at Barclays

Samantha Meazey has extensive experience in marketing and communications, currently serving as the Head of Customer Engagement and Activation at Barclays since May 2017. In this role, Samantha defines the brand marketing strategy for Pingit and leads a team to execute customer engagement campaigns that enhance product awareness and drive commercial success. Previously, Samantha held the position of Head of Marketing and Communications at Barclaycard, overseeing the launch of the bPay product, and worked with Everything Everywhere Ltd as the Head of Device Marketing Communications, managing marketing across multiple brands. Additionally, Samantha has a long history with Orange Personal Communications Services Limited, where roles progressed from Product Manager to Head of Device Marketing Operations. Educational qualifications include a Bachelor of Arts in Business and Tourism from the University of Wolverhampton.

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