Margarita Fitzpatrick

Margarita Fitzpatrick has over 25 years of diverse work experience in the marketing and communications industry. Margarita'smost recent role was as the Chief Client Officer at BAREFOOT, a digital agency specializing in data-driven brand experiences. In this role, Margarita partnered with clients to drive digital transformation and oversee the delivery of connected brand experiences.

Prior to their tenure at BAREFOOT, Margarita worked at dunnhumby, where they held various leadership positions. As the VP Head of Customer Engagement, Loyalty, and Personalization in North America, they played a key role in developing strategies and initiatives to enhance customer loyalty and personalized experiences. Margarita also served as the VP Head of Comms & Media in both Consumer Markets and Tesco International divisions.

Before joining dunnhumby, Margarita worked at The Vidal Partnership as an Account Director, where they contributed to the agency's client account management and project execution. Margarita also gained valuable experience at Orci, where they held multiple roles, including Account Director and Management Supervisor. Margarita'sresponsibilities included overseeing account management and strategy for clients.

Margarita began their career at Hill Holliday, where they worked as an Account Executive. During their time there, they managed direct marketing campaigns for a Medicare HMO product and collaborated with the Media Department to analyze campaign responses and optimize ROI.

Throughout their career, Margarita has demonstrated a strong track record of driving digital transformation, developing customer engagement strategies, and leading cross-functional teams to deliver exceptional brand experiences.

Margarita Fitzpatrick holds a Bachelor of Science in Business Administration degree with a concentration in Marketing from Boston University. However, the specific start and end years of their education are not provided.