Caterina Lamanna

Caterina Lamanna is a seasoned marketing professional with extensive experience in customer marketing and trade development, currently serving as the Global Customer Marketing Senior Manager at Barilla Group since March 2007. Lamanna has demonstrated expertise in aligning brand strategies with customer engagement, leading global projects related to retail media and collaboration, and developing tools for in-store execution. Previous roles include Marketing Manager for Mulino Bianco, where Lamanna oversaw new product development and marketing strategies, and the Key Account Developer Manager, responsible for managing key customer relationships. Earlier career experiences include positions at Lindt & Sprungli and Auchan, with a strong educational background in Trade Marketing and Communication from Iulm University of Milan.