Ilaria Lodigiani has a robust background in marketing and category management, currently serving as the Chief Category & Marketing Officer at Barilla Group. Previous roles include VP Global Marketing at Barilla®, Global Low & No Alcohol Senior Director at The HEINEKEN Company, and Head of Global Marketing Innovation for the Heineken Brand. Ilaria's experience further extends to Microsoft as Lumia Marketing Director and in various marketing leadership roles, including Head of Customer & Retail Marketing and Head of Consumer Marketing. Additional experience encompasses a position as Communication Manager at Vodafone IT and Global Marketing Manager for Kinder at Ferrero Soremartec.