Katya Koksharova

Katya (Ekaterina) Koksharova possesses extensive experience in media technology and advertising, currently serving as the Global MarTech & AdTech Lead at Barilla Group since September 2022. Key achievements include the establishment of an agile framework for website data tracking, development of global media tracking guidelines, and successful initiatives enhancing media investment data transparency. Previously, Katya held the position of Global Lead Media & Advertising Tech at Mondelēz International, where contributions led to significant improvements in media data governance and ROI across over 70 markets. Other relevant roles include Data Management Platform Product Consultant at Amobee, Product Manager at Amnet for Dentsu Aegis Network, and Team Lead at Ve Global. Katya's career began with a focus on sales and account management at Video International. Academic credentials include a Bachelor of Business Administration from NRU Higher School of Economics.