Laura Trinca Colonel

Laura Trinca Colonel currently serves as the Global Head of Programmatic Advertising and Digital Media Strategic Partnerships at Barilla Group, a position held since October 2008. In this role, Laura oversees all global advertising campaigns executed through programmatic platforms, facilitating coordination among marketing teams, media agencies, and technology partners. Previous positions at Barilla include Media, Advertising Production & Procurement Manager for the Americas and AAA, and Global International Media Manager, managing media budgets across 20 countries for various Barilla brands. Prior to Barilla, Laura gained experience in sales account management at MTV Italia and completed internships at Università Bocconi, The Ensemble Sospeso in NYC, the Argentina Consulate in Milan, and a retail position at Grand Canyon National Park. Laura holds a degree in Economics for Art, Culture, and Communication from Università Bocconi, graduating with top honors.