Laure Caron

Laure Caron is an experienced marketing and business development professional with a strong background in e-commerce and brand management. Currently serving as E-Commerce Manager and Marketing Manager at Barilla Group since July 2018, Laure leads a team responsible for developing strategic marketing plans and managing a substantial media budget, achieving significant improvements in market share and brand awareness. Prior roles include Country Manager for Chile and Business Development Manager for LATAM at Laboratoires URGO, where Laure oversaw subsidiaries and launched new products, as well as startup experience at La Fabrique de Tartes in India. With earlier positions at Bel, Unilever, Coty, Albéa Group, and L'Oréal, Laure possesses a diverse skill set across marketing, brand strategy, and operational management. Laure holds a Master’s degree in Marketing from SKEMA Business School and has completed MBA coursework at Concordia University.