Uta Riedel

Uta Riedel is a seasoned professional with extensive experience in retail and digital marketing. Since July 2017, Uta has been serving as a Key Account Manager at Barilla Group, following a progression of roles in brand management and account management within the industry. Prior to this, Uta gained valuable insights into digital marketing at Hitmeister GmbH and refined skills in search engine optimization and advertising. Uta's academic background includes a Master of Science in Business Administration from the Wirtschafts- und Sozialwissenschaftliche Fakultät der Universität zu Köln, complemented by international study experiences at the Carlson School of Management and BI Norwegian Business School. Additional experience includes internships at Beiersdorf and Talanx, focusing on eCommerce marketing and change management, respectively.