Valentina Parravicini

Valentina Parravicini possesses extensive experience in marketing and business development, currently serving as Marketing & Business Development lead for BluRhapsody at Barilla Group since April 2009. Valentina has held various roles within Barilla, including Marketing & Communication Manager for the Personalization Unit, National Account Manager for e-commerce, Marketing Manager, and Key Account Manager, demonstrating expertise in brand positioning, marketing strategies, and product development. Prior to Barilla, Valentina worked at Mars as a Trade Marketing Supervisor and at Unilever HPC as a Trade Marketing Junior Manager, focusing on enhancing brand visibility and driving sales growth. A research foundation was built as a Qualitative/Quantitative Research Executive at The Marketing Lab. Valentina's educational background includes degrees from IULM University and Liceo Scientifico De Amicis Cantù, enhancing skills in marketing and consumer behavior analysis.