Barilla
Valentina Parravicini possesses extensive experience in marketing and business development, currently serving as Marketing & Business Development lead for BluRhapsody at Barilla Group since April 2009. Valentina has held various roles within Barilla, including Marketing & Communication Manager for the Personalization Unit, National Account Manager for e-commerce, Marketing Manager, and Key Account Manager, demonstrating expertise in brand positioning, marketing strategies, and product development. Prior to Barilla, Valentina worked at Mars as a Trade Marketing Supervisor and at Unilever HPC as a Trade Marketing Junior Manager, focusing on enhancing brand visibility and driving sales growth. A research foundation was built as a Qualitative/Quantitative Research Executive at The Marketing Lab. Valentina's educational background includes degrees from IULM University and Liceo Scientifico De Amicis Cantù, enhancing skills in marketing and consumer behavior analysis.
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Barilla
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Barilla is an Italian family-owned food company. And like all Italian families, they take food very seriously. They have been doing this for 145 years. Today they are committed to bringing people closer to the joy of good food and making quality the choice for a better life, from each individual to the planet. Barilla's origins date back to 1877, when Pietro Barilla opened a small bread and pasta shop in Parma: that moment marked the beginning of a story of passion for quality, continuous pursuit of excellent recipes and ability to combine tradition and innovation. Today they are an international Group present in more than 100 countries through their brands: world leader for pasta, leader for ready-made sauces in Europe, for bakery products in Italy and for crispbreads in Scandinavia. They employ over 8,700 people and own 30 production sites in 10 countries which every year contribute to the production of over 2,000,000 tons of products.