Joanne Patterson

Professional Brand Lead at Barker PR

Joanne Patterson is a seasoned marketing professional with extensive experience in brand development, strategic marketing, and communications across various industries. Currently serving as Professional Brand Lead at Barker PR since February 2025, Joanne previously held the position of Group Head of Marketing at PCA, where responsibilities included transforming businesses through experiential learning. Prior roles include Head of Marketing & Communications at Handshake, where engagement with UK higher education careers professionals was a focus, and Marketing Director at Explore Learning, overseeing member acquisition and retention. Joanne's experience also encompasses leadership positions at Instructure, Exponential, Adconion Media Group, Yahoo!, and LBi. Joanne holds a degree in Corporate Communication from Solent University and has foundational education from Bournemouth College and Bournemouth School for Girls.

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Barker PR

Award-winning Barker PR is a thriving dental PR and communications agency, specialising in delivering first-class results for clients in the dental industry for over 10 years. We create unique and engaging content that the dental profession is genuinely interested in, that resonates with them and ultimately inspires them to share with their industry peers. Our experienced team combines a high level of expertise in dental journalism and publishing, professional and consumer dental PR, and senior marketing management. This ensures that the service we offer our clients derives from a wealth of comprehensive sector knowledge, topped off with a real passion to think out of the box and deliver unrivalled results. Barker PR works with a wide range of clients, from global dental manufacturing brands to UK dental distributors, blue chip pharmaceutical companies, dental schools and dental practices and dental charities.


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