Vera Arandas

Vera Arandas is a skilled marketing professional with extensive experience in CRM and digital marketing. Currently serving as the CRM Lead at Barkyn since July 2023, Vera is responsible for the strategic planning and execution of CRM campaigns and customer retention strategies across multiple channels. Previously, Vera worked at Bodum as a CRM Specialist and Email Marketing & Social Media Manager, where responsibilities included coordinating social media teams and implementing influencer marketing strategies. Earlier roles at Salsa involved managing email marketing and paid media campaigns, while initial work at Bus Urban Wear and Dromedaris focused on digital marketing strategy and budget management. Vera holds a Bachelor's degree in Fashion Design and Marketing from Universidade do Minho and has completed further education in Disruptive Digital Education.