John Fleetwood

Executive Head at Barloworld Equipment

John Fleetwood is an experienced executive in the equipment industry, currently serving as the Executive Head at Barloworld Equipment since July 2025, following an extensive tenure at Bell Equipment from January 2007 to July 2025, where roles included Managing Director and General Manager for various divisions. Fleetwood has a strong foundation in developing business strategies, maintaining profitability, and managing budgets, with a background in technical services and marketing. Earlier career experiences include serving as a Technician at Barloworld and Henelec Switchboards, complemented by academic credentials that include an MBA from MANCOSA and a Bachelor of Commerce with Honors from Unisa.

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Barloworld Equipment

Barloworld Equipment is the Southern African dealer for Cat Earthmoving Equipment, with operations in South Africa, Lesotho, Swaziland, Namibia, Angola, Botswana, Zambia, Zimbabwe, Mozambique, and joint ventures in the Democratic Republic of Congo. Barloworld Equipment also holds full ownership of the main dealership on the Iberian peninsular and has recently completed the buy-out of their joint partner in the eastern Russia, Siberia dealership.