Guillaume de Carayon

Guillaume de Carayon is an accomplished marketing executive currently serving as the Chief Marketing Officer at BARNES since February 2024, where contributions are made as a member of the Executive Committee. Additionally, Guillaume has been a MarkCom Design Consultant at GCT Consulting since January 2023, leading teams on various transversal projects. With extensive experience in brand management, Guillaume previously held significant roles, including Global Business and Brand Leader at WPP and Global Business Director at Dragon Rouge. Guillaume co-founded POP-IT.IO, developing an innovative visual search engine, and has held executive positions at Diadeis sgsco, Publicis Groupe, FutureBrand, TBWA\Worldwide, and EURO RSCG, where management of diverse teams and regional communication strategies was integral. Academically, Guillaume has earned a Post Graduate degree from HEC Paris, an MBA from The University of Texas at Austin, and a Bachelor’s degree from Université Paris Nanterre.