Paz López Conde

Paz López Conde is a seasoned professional with extensive experience in innovation and urban mobility. Currently serving as Chief Innovation Officer and Open Innovation Director at Barrabés.biz since July 2008, Paz coordinates and executes projects focused on developing innovation models within organizations. Additionally, Paz has over eight years of experience as a consultant, specializing in e-commerce, online marketing, and internationalization through ICT for SMEs and public administrations. As Director of Madrid in Motion since January 2019, Paz leads initiatives to create collaborative solutions for urban mobility challenges in Madrid with a global perspective. Earlier experience includes a role as Assistant Auditor at Plancontrol Auditores y Consultores. Paz holds a degree in Economics from Universidad de Zaragoza and has studied at Université libre de Bruxelles.