Aurora Jones

Franchise Owner + Operator at barre3

Aurora Jones is an established marketing professional with extensive experience in various leadership roles. Currently serving as Marketing Director at Zane Navartail Pickleball since September 2021, Aurora also operates as a Franchise Owner at barre3, where a successful boutique fitness studio has been built and managed since May 2012. Prior to these roles, Aurora held multiple positions within 24 Hour Fitness USA, including Director of Advertising, Director of Sports & Entertainment Marketing, and Brand Communication Manager, overseeing brand management, advertising, and partnership marketing for high-profile properties. Earlier career experience includes managing operations at Starbucks Coffee Company and serving as a Health Promotions and Fitness Program Consultant for Apple Computer. Aurora earned a Bachelor’s Degree in Health Science from Colorado State University between 1993 and 1998.

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