Aart Labee

Aart Labee serves as the Senior Director of Analytics & Insights at Barry Callebaut Group since March 2025. Prior to this role, Aart held multiple leadership positions at Syngenta Group, including Global Head of Data, AI & Analytics, leading data and digital services efforts that contributed to a turnover of 30 billion with a workforce of 60,000 staff worldwide. Aart's experience also encompasses a tenure at FrieslandCampina as Global Director of Data Platforms, advocating for data-driven capabilities across the organization. Earlier in Aart's career, significant positions at McDonald's involved directing business insight and analytics, strategy development, and optimizing revenue through data utilization across European markets. Aart Labee holds a Master of Business Administration in International Business Management from the University of Twente.