Barry Callebaut Group
Aart Labee is a seasoned professional with extensive experience in analytics and data-driven strategies. Currently serving as Senior Director of Analytics & Insights at Barry Callebaut Group since February 2025, Aart previously held the position of Global Head of Data, AI & Analytics at Syngenta Group from April 2020 to February 2025. Earlier roles include Global Director of Data Platforms at FrieslandCampina and various positions at McDonald's Europe, culminating in the role of Director of Strategy, Digital & Business Insight. Aart's expertise spans digitization, optimization, revenue growth, and marketing analytics. Aart holds a Master of Business Administration (MBA) in International Business Management from the University of Twente.
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Barry Callebaut Group
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The Barry Callebaut Group serves the entire food industry, from industrial food manufacturers to artisanal and professional users of chocolate, such as chocolatiers, pastry chefs, bakers, hotels, restaurants or caterers. The global brands catering to the specific needs of these Gourmet customers are Callebaut® and Cacao Barry®, Carma® and the decorations specialist Mona Lisa®.