Arielle Lafuente

Senior Director, Digital Marketing & Technology at Barry's

Arielle Lafuente has extensive work experience in various roles and industries. Arielle currently holds the position of Senior Director of Digital Marketing & Technology at Barry's since 2023. Prior to this, they worked as the Director of Digital Products at Barry's from 2022 to 2023. Before joining Barry's, Arielle served as the Head of Product at Switch from 2020 to 2022. Arielle was also the Lead Product Manager for Loyalty & Private Client at Farfetch in 2018 and held several positions at American Express, including Senior Product Manager from 2016 to 2018, Manager of Digital Strategy from 2014 to 2016, and Analyst in the Strategic Planning Group from 2012 to 2014. Additionally, they worked as a Research Fellow at The Wharton School from 2010 to 2012, a Human Capital Consultant Intern at Mercer in 2011, and a Production Manager at NLC Productions from 2007 to 2010.

Arielle Lafuente holds a Bachelor of Science in Economics from The Wharton School, where they focused on Operations and Information Management and Management. Additionally, in 2017 they obtained a certification as a SAFe® 4 Certified Product Owner/Product Manager from Scaled Agile, Inc.

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