Lucy Forbes

Lucy Forbes is a seasoned marketing and account management professional with extensive experience in the healthcare sector. Currently serving as a Senior Account Director at BBH London since October 2023, Lucy leads US ophthalmology and global neurology accounts. Previously, Lucy was an Account Director at Havas Lynx, where impactful contributions included creative deliverables for an immunisation launch and management of multiple Roche accounts. At Ogilvy Health UK, Lucy progressed from Senior Account Manager to Account Director, specializing in expert marketing for GSK Consumer Health and leading the BI Animal Health account. Additional roles at Saatchi & Saatchi Wellness, MintTwist, Clifton High School, and early positions in marketing and research further highlight Lucy's diverse skill set and strategic capabilities in both creative development and market analysis. Lucy holds a Bachelor's Degree in Psychology and Philosophy from the University of Bristol and a Foundation Diploma in Art and Design from Exeter College.