Will Lion

Will Lion has a strong background in strategy, with a focus on advertising and marketing. Will started their career at Dare as an Account Executive from October 2008 to February 2010 before transitioning into a role as a Strategist from March 2012 to October 2013 at Anomaly. Will then moved to BBH London, where they held various positions, including Strategist from October 2013 to September 2014, Strategy Director and Partner from October 2014 to December 2015, Head of Strategy & Managing Partner from December 2015 to March 2018, and finally, Managing Partner and Joint Chief Strategy Officer from March 2018 to present. Will has received several industry awards for their strategic work, including APG Gold for Long-term Effectiveness Winner in 2019 and IPA Effectiveness Grand Prix Winner in 2018, both for Audi.

Will Lion's education history includes a period from 2019 to 2020 when they attended the University of Cambridge, where they pursued a degree in Coaching. Prior to that, in 2012, Will attended Central Saint Martins for a brief period, focusing on Design. Will'searliest education experience was at the University of Bristol from 2004 to 2007, during which they studied Experimental Psychology.