She’Neil Spence

She’Neil Spence is the co-founder and CEO of BASE BUTTER. She received a bachelors in management information systems from Howard University’s School of Business where she was a member of the honors program. She'Neil spent the beginning of her career becoming well versed in consumer insights, design, and tech as a user experience design consultant at IBM for luxury retail and ecommerce clients. She's seen how being able to identify a consumer’s needs and wants enables a team to accurately curate a brand experience that yields increased conversion rates, sales, and impressions to name a few. She'Neil left the industry to follow her passion in marketing where she worked as a campaign marketing manager at REC Philly and an SEO consultant at Seer Interactive before taking on BASE BUTTER full-time.