Base Protection
Paloma Gaytan de Ayala possesses a diverse range of experience in marketing and customer management across various industries. Currently part of the marketing team at Base Protection since January 2023, Paloma previously held the role of Key Accounts at Portwest from May 2021 to January 2023. Experience also includes social media management at LEDIR SL, where Paloma was responsible for creating and maintaining social media platforms, focused on client retention through Instagram. Earlier roles include working as a waitress at POKHARA and as a manager at Enjoy Food. Educational qualifications include a degree in Marketing and Advertising from Cebanc (2018-2020) and a certification in Aeronautics from A.E.S.A (2016). Currently enrolled in ThePowerMBA program with a specialization in Digital Marketing, emphasizing business management and marketing.
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Base Protection
Comfort is what has inspired Base Protection from its first day of activity. The company produces safety footwear, combining technology and functional requirements, to respond to professional and more demanding clients. The Research and Development activity has brought to different patents that make the shoe desirable to wear even after work. The company’s ideas come from a team of young and creative designers. Base Protection is currently one of the most efficient company in its field, thanks to the acknowledged work of its customer service, its speed, delivery punctuality, after-sale assistance (stock and reassortment, retailers’ training, sales terms, etc). The added value of the company is the attention to the environment, resource that is important to preserve. Eco-sustainability, comfort, technology and efficiency are the company’s cornerstone, so that working is a pleasure in total safety.