Yuta Tsuruoka

From the time when we created our flagship e-commerce platform “BASE” in 2012 to the present, we have continued to deliver our products, believing that the world will be better when individuals and small teams become more engaged and empowered through the Internet. To implement this philosophy through our business, we uphold the ideals of “Payment to the People, Power to the People” as our corporate mission. In our business model, the success of our customers – individuals and SMB shops – is critical to our success. In order to maintain a high growth rate based on the relationship mentioned above, we believe that it is essential to provide those who want to open their own online shops with functions capable of easily operating their own net shops using BASE, and to empower these shops by providing them with an environment where they can use BASE continuously, accommodating a wide range of shop scales.