Isabela Bonassi is an experienced professional in consumer and market insights, currently serving as Coordenadora Consumer & Market Insights at BASF since July 2021. Previously, Isabela held positions such as Coordenadora Consumer Insights at The Kraft Heinz Company and Analista de inteligência de mercado at Bunge. With a background in market research, including a role as Senior Market Research Analyst at GfK, Isabela developed expertise in business and marketing intelligence throughout various roles, including Key Account Manager at Bare Associates International and Trainee at Hamburg Sud. Isabela's educational background includes a Bachelor's degree in International Relations from Universidade Anhembi Morumbi, further specializing in Business Intelligence and Big Data & Marketing Intelligence through various programs.
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