Lucas Zambone Geraldini

Lucas Zambone Geraldini currently serves as Gerente Técnico de Vendas for the Centro and Sul regions of Brazil at BASF Digital Farming, a position held since December 2023. Prior to this role, Lucas was Coordenador Comercial at Taranis from April 2018 to December 2023, where responsibilities included Customer Success and Regional Marketing in Brazil, alongside an interim role as General Manager overseeing operations and commercial execution. Additionally, Lucas contributed as Sales Manager, focusing on new business development and leading the commercial team across Brazil's agricultural sectors. Earlier experience includes positions at Monsanto Company, where Lucas acted as a Tech Sales Representative and Trait Representative, and at Kleffmann as an intern in Ag Market research. Educational qualifications include a Bachelor's degree in Agronomy from Escola Superior de Agricultura "Luiz de Queiroz" and an MBA in Market Intelligence from Live University.