Basica
Paulo Carvajal is a Chief Design Officer at BÁSICA S.A.S. Previously, Paulo held the title of Socio/Vicepresidente Digital y Contenidos at the same company. Prior to their current role, Paulo worked as VP Servicio al Cliente y Alianzas at Arkix S.A. and as a Director at Grupo Trébol Comunicaciones. Paulo also has experience as an Owner of Isabela, and as Managing Director/CEO at FiRe Advertainment. Paulo has a background in launching and growing companies in the digital and marketing industry. Paulo holds a degree in Ingeniero, Administrador from Universidad Nacional de Colombia and a Diplomado in Gerencia de Mercadeo from Universidad de Los Andes.
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Basica
At Básica, we use human-centered design and data science as tools to help different companies and brands accomplish new milestones, plus, in each of the challenges we face, we have the same goal: to find a better way for organizations to do marketing and to improve the world in each of their actions. We are eCommerce experts and Shopify® partners, so we can build and manage your online store as well as help you build your customer base through organic and paid traffic campaigns using content, advertising, SEO, and other digital marketing strategies. In addition, we can help you create, innovate, launch and position your brand to your target audience with over 400 brands created internationally.