Sam Salama

Sam Salama is an experienced professional in market research and brand strategy, currently serving as Associate Director at Basis since February 2022, managing comprehensive research projects for clients such as Tesco and News UK. Prior experience includes roles at MountainView as a Research Manager and Senior Research Executive, where Sam led training workshops on Consumer Psychology and Decision Science. Previous positions also include analyst roles at Ogilvy Paris and Michelin, focusing on brand strategy and sustainable mobility, respectively. Sam began a career in research with a stint as a Competition Law Intern at Hogan Lovells. Educational background includes a Bachelor of Arts in Modern Languages from the University of Bristol.